Campaign promoting Polish cuisine on five markets
Germany, Sweden, Norway, Russia & UK
Campaign period: 2019-08-19 - 2019-09-29
CAMPAIGN OBJECTIVES
Brand awareness
Creating an image of Poland as a country that guarantees variety of culinary experiences on high level
Targeting
Targeting travellers who are from defined as per order target groups depending on the market planning visiting Czech Republic, Slovakia or Hungary
Sales
Encouraging people to choose Poland as their next travel destination and sell airline tickets.
Reporting
Start report as well as end report summerising the performed activities.
Six destinations
Focusing on promoting strategic destionations
Generating traffic
Generating trafic to Polish Offical Travel Website poland.travel as well as to Etraveli Group websites for ticket purchase.
Targets
Generating traffic to each landing page delivering "clicks" as of the contract agreement
Marketing mix
Display advertising via own channels (travel search sites - flygresor.se and travel booking-sites - supersavertravel.se etc.) Google Display network, facebook, Newsletters
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Travel search sites
Display advertising
text
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Travel booking sites
Display advertising
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Google Display Network
Display Advertising
text
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3rd party sites
Display
Advertising
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Promo-code
Ceo , Canion Creative Agency
During the campaign period Etraveli offered a campaign code in the value of 35 Euro on each market.
Code was distributed via Standalone newsletters, CRM newsletters, META sales boozt, retargeting from polen.travel on each market.
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Pihan Elina
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Tim Brown
MY ROLE
My contribution to Jamaicas digital campaign.
Campaign Setup
Media purchase
Proactively embrace process-centric technologies via just in time.
Project Management
Managing translations
Translations.
Closing the deal
Proactively embrace process-centric technologies via just in time.
Graphic design
Proactively embrace process-centric technologies via just in time.
Building campaign pages
Proactively embrace process-centric technologies via just in time.
Ad-ops
Campaign setup, administration and optimisation in Adform.
Contact with partner
Data Tracking
Meetings with customer
Proactively embrace process-centric technologies via just in time.
Analysis
Proactively embrace process-centric technologies via just in time.
Reporting
Proactively embrace process-centric technologies via just in time.
Sales
More insights from the campaign
Target groups
Scandinavia
Recipients: 35+ people - traveling without children; younger people with children
Preferences: direct air connections; high quality culinary experience; younger people with children - attractions for children; fine dining; slow food; nature, organic products, high-quality regional cuisine
Germany
Recipients: 35+ people - traveling without children
Preferences: city break, kitchen as an important element, culinary products, traditional dishes and international cuisine
United Kingdom
Recipients: people 35+
Preferences: regional cuisine, vegetarian cuisine, culinary awards, organic products, ecology
Russia
Recipients: 35-60 people - traveling without children
Preferences: city break, kitchen as an important element, culinary products, traditional dishes and international cuisine
Markets and targetted cities
Considering the data on accommodation given in previous years, the assumptions of the Polish Marketing Strategy in the tourism sector for the years 2012-2020 and experience gained thanks to the previous campaigns implemented on several markets (including efficiency of communication on a larger number of markets, behavioral behavior of campaign recipients), the campaign will be directed to 5 markets:
Markets
01
Germany
02
United Kingdom
03
Russia
04
Sweden
05
Norway
Promoted cities
01
Krakow
02
Warsaw
03
Poznan
04
Katowice
05
Gdansk
06
Lodz
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Wroclaw
18 648 545
imps
2M
CRM newsletters distributed
3,4
Average number days of stay
7 500
Tickets sold
3,7
Average number days of stay
6,2M
Standalone newsletters distributed
3,4
Average number days of stay
Our team comes with the experience and knowledge necessary to deliver white glove,
